Harnessing the Power of Social Media for Promotion

Speakers: Heidi Lyon & Jennifer Gorospe Tull

10:15 – 11:45 AM

JW Marriott Desert Springs Resort & Spa

Sinatra 4-6

Description:

Join us for a presentation exploring the role of social media in community outreach. Social media has evolved into an indispensable tool for outreach in today's digitally connected world. It serves as a dynamic platform that offers opportunities to engage with a target audience to foster relationships, disseminate information, and empower stakeholders in a highly efficient and cost-effective manner. Through platforms like Facebook, Twitter, Instagram, and LinkedIn, outreach efforts can directly reach a wider audience with a similar concern. Whether promoting an event, sharing valuable content, or fostering awareness of special education, social media offers a versatile means to connect and interact with diverse communities, creating opportunities for relevant, relatable community building around a common topic. The real-time nature also allows for timely responses and adjustments to outreach strategies, making it an essential tool for anyone seeking to expand their reach and influence in the digital age.